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We are experts in Branding for companies. Via a creative and design thinking process we deep dive into the core values, mission and vision of the business in order to reach a Branding result which represent the concept of the reality we help.
Our meticulous branding workflow ensures that your brand not only looks great but also tells a compelling story. We partner with you at every step to create a brand that truly represents your company and resonates with your audience.
Work Flow - Our Approach
1
Discovery & Research
Objective: Understand the client's vision, market, and audience.
Kickoff Meeting: Engage with stakeholders to gather insights on their vision, goals, and preferences.
Market Analysis: Conduct a thorough market analysis to understand the competitive landscape.
Audience Profiling: Develop detailed audience personas to tailor the brand to the right demographics.
Brand Audit: Review the current brand assets (if any) and evaluate their effectiveness.
Deliverables
Project Brief
2
Strategy Development
Objective: Define the brand's core values and positioning.
Brand Workshop: Facilitate a workshop with key stakeholders to uncover the brand’s mission, vision, and values.
Positioning Statement: Craft a clear and compelling brand positioning statement.
Brand Personality: Define the brand's personality traits and tone of voice.
Value Proposition: Articulate the unique value the brand offers to its customers.
Deliverables
Moodboard
Navigation Structure
3
Conceptualization
Objective: Create initial design concepts that reflect the brand strategy.
Mood Boards: Develop mood boards to visually convey the brand’s aesthetic direction.
Initial Sketches: Produce a series of rough sketches for the logo and other key brand elements.
Concept Presentation: Present initial concepts to the client for feedback and refinement.
Deliverables
Wireframe
4
Design Development
Objective: Refine selected concepts into polished brand assets.
Logo Design: Create a versatile and memorable logo.
Typography: Choose typefaces that complement the brand’s identity.
Color Palette: Develop a cohesive color palette that enhances brand recognition.
Imagery and Icons: Design supporting imagery and icons that align with the brand’s visual language.
Feedback Loop: Iterate designs based on client feedback until final approval.
Deliverables
Mockups
5
Objective: Document the brand elements and usage rules.
Brand Book Structure: Outline the brand book, including sections on logo usage, typography, color palette, imagery, and tone of voice.
Detailed Guidelines: Provide specific instructions on the correct and incorrect use of brand elements.
Templates and Assets: Create templates for marketing materials, business cards, letterheads, and other collateral.
Deliverables
Interactive Prototype
6
Implementation Support
Objective: Ensure seamless brand rollout across all platforms.
Training Sessions: Conduct training sessions for the client's team to ensure consistent brand application.
Launch Plan: Develop a comprehensive launch plan for the new brand.
Ongoing Support: Offer ongoing support for any brand-related queries or adjustments post-launch.
Deliverables
Finalized Product Design
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